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Event Insights & Inspiration


Experiential Events: Why Some Corporate Events Get Talked About
Three months after a corporate event, almost nobody remembers the keynote. They remember what they did. Here is what separates experiential events people talk about from the ones they sit through, with three real programs and the failure mode to avoid.
Tionna M. Van Gundy
4 hours ago6 min read


What a Nonprofit Hands Over When It Brings In an Event Manager, and What It Keeps
You have a gala on the board calendar, a volunteer committee and no production staff. So what do you actually hand to an event manager, and what has to stay with your own people? Here is the split, and the three handoffs that go wrong when it is drawn in the wrong place.
Tionna M. Van Gundy
3 days ago7 min read


What a Chicago Event Agency Actually Does for a Corporate Offsite
Wondering what an event agency Chicago companies hire actually does for a corporate offsite? Most of the work happens before anyone tours a venue: the brief, the format, the run of show. Here is the sequence, and where the money really goes.
Tionna M. Van Gundy
Oct 146 min read


Corporate Retreat Planning: The Decisions That Have to Happen First
Why does corporate retreat planning so often disappoint? Usually the decisions were right and the order was wrong. Here are the seven that have to happen first, in sequence, starting with what should be different on Monday.
Tionna M. Van Gundy
Oct 106 min read


What an Experiential Events Agency Actually Does, and How to Tell a Good One
Half the firms calling themselves an experiential events agency are selling three different things. Here is what the term should mean, the four pieces of scope that actually change your outcome, and the five questions that separate a partner from a vendor.
Tionna M. Van Gundy
Oct 76 min read


5 Innovative Team-Building Activities That Make Corporate Retreats Unforgettable
A great corporate retreat doesn't just take people out of the office — it changes how they work when they get back. Here are five team-building experiences, from escape rooms built around your company's goals to tech-infused challenges that scale to 3,000 people, that make that happen.
Tionna M. Van Gundy
Aug 313 min read
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